Ary.

“I'm just a dude, playing a dude, disguised as another dude.”

I’m an American-Indonesian motorcycle and fitness enthusiast from Los Angeles, California, with a background developing and designing web and mobile apps.

 


During my brief time as a freelance hand model, I was a part of a Harley-Davidson commercial to ride their Street 750 & 500 motorcycles in Milwaukee, Wisconsin, in 2013.

Sadly, my hand modeling career ended after a tragic handshake-fist-bump accident occurred. Thankfully, no one was seriously injured.

 
 

As a designer and developer in advertising and e-commerce, I help convert users into members and shoppers into buyers.

 
 
 

Most recently, I was responsible for leading the global user experience at TechStyle Fashion Group, which included FabKids, Fabletics, JustFab, Savage X and ShoeDazzle.

 
 
 

My Beginnings

I started developing websites by chopping up HTML snippets, mixing CSS values and sprinkling a little JavaScript on top. After writing and remixing thousands of lines of code, I transitioned from markup text to manipulating pixels and analyzing data as a user experience strategist and designer.

 
 
 
 

My Process

I like to get straight to the point — define the problem or improvements needed, study the data, create solutions, run tests and analyze the results to make better iterations.

 
 
Abstract, version control and design workflow management system for Sketch
 
 

As a designer, my primary tools include Abstract, Sketch, Origami Studio and Zeplin.

And whenever the ol’ coding blocks would call, I use Coda or Sublime Text paired with FileZilla.

 
 
A design system in Sketch
 
 

My Responsibilities

I’ve mentored and led a handful of designers and developers using workshops, 1-on-1 time and humor. I’ve worked with product teams and stakeholders to help accomplish business needs and quarterly goals, analytical teams to study data, creative teams to produce story-telling assets and member service teams to understand customer feedback in order to produce smarter solutions.

 
 
Savage X, Rihanna’s lingerie brand
 
ShoeDazzle, product detail page
Artboard Copy.png

After graduating from high school in 2006, I worked my way up as a barista at Starbucks to Global UX Lead at TechStyle Fashion Group — trading unlimited PTOs for positive EBITDA.

 
 

Education

(2002 - 2006)
High School Graduate
at Grover Cleveland High School

 

Employment

(2005 - 2007)
Shift Lead
at Starbucks

(2007 - 2009)
Web Producer
at VIMBY

(2009 - 2012)
Web Developer
at Mirum Agency

(2013 - 2018)
Global UX Lead
at TechStyle Fashion Group

 

Skills

Accessibility
CSS
Design Systems
Human Interface Guidelines
HTML
Information Architecture
JavaScript
Material Design
PHP
Responsive
User Experience
User Personas & Flows
Visual Design

Tools

Abstract
Axure
Clicktale
Coda
Confluence
GitHub
Google Analytics
Jira
Mind Meister
Origami Studio
Photoshop
Sketch
Sublime Text
Tor
UsabilityHub
UserTesting
Zeplin

 
 
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