I’m an American-Indonesian motorcycle and fitness enthusiast from Los Angeles, California, with a background developing and designing web and mobile apps.
During my brief time as a freelance hand model, I was a part of a Harley-Davidson commercial to ride their Street 750 & 500 motorcycles in Milwaukee, Wisconsin, in 2013.
Sadly, my hand modeling career ended after a tragic handshake-fist-bump accident occurred. Thankfully, no one was seriously injured.
As a designer and developer in advertising and e-commerce, I help convert users into members and shoppers into buyers.
I like to get straight to the point — define the problem or improvements needed, study the data, create solutions, run tests and analyze the results to make better iterations.
I’ve mentored and led a handful of designers and developers using workshops, 1-on-1 time and humor. I’ve worked with product teams and stakeholders to help accomplish business needs and quarterly goals, analytical teams to study data, creative teams to produce story-telling assets and member service teams to understand customer feedback in order to produce smarter solutions.
After graduating from high school in 2006, I worked my way up as a barista at Starbucks to Global UX Lead at TechStyle Fashion Group — trading unlimited PTOs for positive EBITDA.
(2002 - 2006)
High School Graduate at Grover Cleveland High School
Human Interface Guidelines
User Personas & Flows